A brand refresh takes what's already working — your brand equity, recognition, and positioning — and sharpens it for today's market. Our brand refresh process focuses on modernising your visual identity, tightening your brand guidelines, and creating a refreshed system of assets that your marketing team can roll out across every channel. Whether you need updated templates, refreshed campaign visuals, or a more cohesive brand identity across digital and print, our team delivers a polished brand refresh strategy tailored to your goals.
Breathe new life into your existing brand guidelines. We take your current brand standards — however outdated or inconsistent they've become — and refresh them into a modern, cohesive system your team can actually use. Updated colour palettes, refined typography, refreshed imagery direction, and clear usage rules — all delivered as a polished brand guidelines document your marketing team can roll out with confidence.
Create distinctive campaign identities that extend your refreshed brand into specific marketing initiatives. From campaign logos and visual themes to event branding and seasonal creative systems, we design cohesive campaign identities that feel connected to your core brand while standing out on their own — giving your marketing team a flexible toolkit for every launch.
Update and refresh your full suite of brand assets so every touchpoint reflects your evolved identity. From refreshed social media templates and email designs to updated presentation decks, sales collateral, and print materials — we produce the complete set of brand assets your marketing team needs to roll out the refresh across every channel, fast.
On average across marketing campaigns getting out of the door in comparison to previous design process
On average across all design projects worked on
Compared to hiring in-house, working with a freelancer or traditional graphic design agency
On average across 7,000 design assets that have been created across digital and print
We are loving everything that Hatchly has been doing for HealthHero, the speed, quality and communication of their service is awesome. We needed a partner to help us ramp up our output and get more campaigns live and that's exactly what we got. Everything is delivered on time, excellent quality and on brand. Would not hesitate to recommend them any time.
Hatchly's online platform is easy to navigate which makes submitting design requests a seamless process. The team are always quick to respond and interpret our briefs with ease. What's more, projects are delivered quickly without compromise on quality.
Overall, a fantastic service - I cannot recommend Hatchly enough!
We have been using Hatchly since September 2023, and their support has been an enormous help in our operations. We have submitted briefs to them for print and digital designs, ranging from banners and flyers to large, complex publications and data-heavy calendars, and their team have always been friendly, professional and eager to help. They have shown great patience with our amends and review process, and are very responsive to any and all changes that we request or suggest to their designs (which have always been of very high quality, no matter the service or purpose). We cannot fault their service and look forward to continuing our partnership moving forward.
My name is William Griffiths, Founder & Creative Director at Hatchly. My passion for design and commitment to excellence drive everything we do, guided by three core values:
Pixel Perfect Designs: We are dedicated to producing impeccable work. Nothing is sent out until it has undergone rigorous quality checks to ensure perfection.
Operational Excellence: We prioritise efficient operations just as much as we do design. Our goal is to minimise revisions and make the process as seamless as possible for our clients.
Bespoke & Tailored Approach: We purposefully limit the number of clients we work with to ensure we provide the highest level of service. Our small size allows us to be a fully invested partner in your brand, ensuring a continuous deep understanding of your needs.
This commitment to quality, efficiency, and personalised service is what makes Hatchly exceptional and distinctive, like nothing else.
Most branding agencies want to tear everything down and start from scratch — that's expensive, slow, and often unnecessary. Our brand refresh services are designed specifically for marketing teams who already have a brand that works but needs modernising. We focus on elevating what you have: sharpening your visual identity, updating your guidelines, and producing the refreshed assets your team needs to execute. No six-month discovery phases. No brand-new-from-scratch identity projects. Just a focused, strategic brand refresh delivered by a dedicated design team — on a fast turnaround, all included in your monthly subscription.
A brand refresh is the process of updating and modernising your existing brand identity — without completely replacing it. Unlike a full rebrand, a brand refresh preserves your brand recognition and equity while evolving your visuals, guidelines, and assets to better reflect where your company is today. It typically includes updates to your logo, colour palette, typography, imagery style, and the templates and assets your team uses day-to-day.
Marketing teams typically need a brand refresh when their current brand looks outdated compared to competitors, when their visual identity has become inconsistent across channels, or when the company has evolved but the brand hasn't kept pace. A well-executed brand refresh helps you stand out in a crowded market, improves consistency across all your marketing materials, and gives your team a modern, cohesive set of assets to work with — without the cost and disruption of a full rebrand.
A brand refresh evolves and modernises your existing brand identity — updating visuals, tightening guidelines, and refreshing assets while preserving your core brand recognition. A full rebrand, on the other hand, involves creating an entirely new brand identity from scratch — new name, new positioning, new visual system. Most companies that think they need a rebrand actually just need a brand refresh. Our service focuses on the refresh side: elevating what you already have rather than starting over.
Brand refresh work is included in all Hatchly plans from £995/mo. This covers everything from brand refresh strategy and visual identity updates to producing the refreshed assets your team needs. Unlike traditional branding agencies that charge £10K–£50K for a brand project, our subscription model means you get ongoing brand support at a predictable monthly cost — with no long-term contracts.
Our brand refresh process starts with a brand audit — we review your current guidelines, assets, and how your brand appears across channels. From there, we develop a brand refresh strategy that prioritises what to update first. We then work through the refresh iteratively: updating your visual identity, creating refreshed templates and assets, and delivering everything in organised, ready-to-use formats. Most brand refresh projects begin showing results within the first 2–4 weeks, with the full refresh rolling out over 4–8 weeks depending on scope.
Yes — logo refinement is a common part of a brand refresh. We can modernise your existing logo, create campaign-specific logo variations, develop sub-brand logos, and produce logo lockups for different applications. Our focus is on evolving your logo rather than replacing it entirely. If you need a completely new primary logo designed from scratch, we'd recommend working with a specialist branding studio for that element, and we can handle everything else around it.
At Hatchly, we offer a comprehensive suite of graphic design services tailored to meet all your creative needs. From eye-catching social media graphics and professional presentation designs to custom illustrations and impactful digital ads, our team of expert designers are here to support every aspect of your visual communication strategy
View all servicesWe believe in a fair and transparent pricing model - always know what you'll pay. No hidden costs. One flat-fee.
Scale your creative output without hiring. Get consistent, high-quality design delivered by a dedicated team that understands your brand.
We can then come back to you about how our plug & play solution works, how we outperform agencies & freelancers and which subscription would best suit your requirements.
